Modern tv advertisements essay
But it can also be extremely beneficial to society. In summation, it's worth noting that advertising has both positive and negative aspects to it, but without it, society would probably be worse for wear. What's more, advertising is not the only outlet for glorifying attractive men and women, and sex and violence are prevalent in many aspects of society, including movies, TV series, video games and even homemade YouTube videos. So, back to the original question.
Unrealistic Body Image Expectations Our self-image is definitely being affected. Most men in ads are chiseled hunks with ripped abs and perfect hair and teeth. For women, it's even worse.
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The standards of beauty set in advertising are beyond ridiculous, and even when advertisers try and empathize, they still come out with ads that heavily favor good-looking women. Dove has done a good job of trying to embrace real women with its "campaign for real beauty," but even then the ads sometimes stumble. Creating an Unnecessary Need Most ads out there push products that very few people actually need.
What advertising does to TV.
Think about it. Any product or service that people actually need to survive and thrive does not need an ad campaign; consumers are actually seeking them out. It's why you rarely, if ever, see ads for gasoline or utilities.
But when it comes to the "stuff" that we fill our lives with, advertising can implant deep-seated longing for those products. And advertising, especially political advertising, can sway the course of a nation through deception and misinformation. Outdoor campaigns bombard our eyes with bright selling messages. Pop-up ads ruin any kind of website experience, often slowing the site down to feed you with ads you don't want to see, and making it hard to close them.
Ads are on radio, TV, and even in the products we purchase the cheaper Kindle Fire comes with ads built-in to the device. It's hardly surprising that people are paying significant monthly subscription fees so that they can avoid ads on YouTube, Hulu, and radio. Spreading Awareness of Public Health Concerns Advertising is an incredibly effective and powerful way to spread the word about important issues and products, such as AIDS awareness, diabetes monitors, tobacco and alcohol risks, and other health-related concerns.
There are many different kinds of advertising on the radio, on television, in newspapers, in magazines, and on billboards. In your opinion, which one of these kinds of advertising is the most effective? Use specific reasons and examples to support your answer.
Essay on Commercials and Advertising
All advertising media share a common goal; to reach as many consumers as possible and convince them to buy a certain product. They all employ similar strategies to achieve this objective, but some are more effective than others. In my opinion, television is the most effective because of several advantages it has over other advertising media. For one thing, I believe television advertising has a greater power to engage its audience than print and radio media have.
Television Advertising Essay Example
While print appeals only to the sense of sight and radio only to hearing, television appeals to both sight and hearing simultaneously. Moreover, a television advertisement is a moving film and therefore is quite successful at presenting the illusion of reality. The characters in a television commercial seem alive.
For these reasons, we are probably more likely to pay close attention to a television commercial than to a radio commercial or an ad in a magazine. Secondly, the advantage of television advertising over other advertising media is related to the costs involved in producing television commercials.
Because of the extremely high cost of advertising on television, the companies which can afford the expense can also afford to do intensive market research. In other words, they can study market trends and buying habits in order to target a very specific consumer audience.